Responsibilities

• Creative Research and Insight - Mining customer reviews, social comments, and survey data to surface the language buyers actually use.
• Studying competitor and category creative through tools like Foreplay and Meta Ad Library.
• Identifying winning angles, hooks, formats, and structures across the category and translating them into testable concepts for your accounts.
• Building and maintaining swipe libraries organised by client.
• Developing a working understanding of each brand's customer, product, category, and positioning.
• Creative Strategy and Briefing - Building creative testing roadmaps grounded in performance data, not opinion.
• Writing detailed briefs for statics and video ads that leave no ambiguity during production.
• Sourcing, briefing, and managing freelance UGC creators end-to-end.
• Keeping a concept pipeline ahead of demand so accounts are never short of fresh angles when fatigue hits.
• Treating every brief as a hypothesis with a measurable outcome attached.

Requirements

• 2+ years of hands-on creative strategy experience for DTC ecommerce brands, at an agency.
• A portfolio of paid social creative you've concepted and briefed across video and static.
• Fluency in creative intelligence tools such as Foreplay or Motion.
• Demonstrable experience sourcing, briefing, and managing freelance UGC creators.
• Comfortable in Figma, Canva, and CapCut for reference building.
• Able to read Meta Ads Manager performance data at the ad and ad set level and pull creative-level insight without waiting on a media buyer.
• A working understanding of buyer psychology and what actually makes people convert.
• Clear written and verbal communication. Comfortable presenting concepts and rationale to clients.

Benefits

• £36,000 to £40,000 salary, depending on experience
• Additional performance bonus tied to company objectives
• 28 days annual leave (inclusive of bank holidays, taken flexibly) plus your birthday off
• Company Pension scheme
• Exclusive employee discounts through Bright Exchange
• Regular progression and performance reviews
• Annual salary reviews
• Fully remote working
• Structured onboarding with clear 30, 60, and 90-day expectations
• Direct access to founders and real account ownership from day one