Responsibilities

• Develop a strong understanding of the company's products, target markets, customer needs, and value proposition while building expertise across multiple marketing disciplines.
• Lead the development of integrated marketing tactics that drive brand awareness, including marketing and sales tools, print publications, brochures, advertisements, website, social media, email, and more.
• Project manage design, printing, and distribution across marketing channels. Facilitate list acquisition and management.
• Identifies key associations that align with the beef and dairy industries and Genus ABS’ Go-To-Market Strategies.
• Manages relationships with industry press and associations, including maintaining subscriptions, identifying appropriate events for our strategic initiatives, list acquisition, and advertising opportunities.
• Writes clear and interesting articles for inclusion in association newsletters and publications.
• Develops advertising plans with appropriate associations, works with the marketing team to develop appropriate messaging and artwork, tracks campaign success, and manages related budget(s).
• Maintains metrics across all industry association outreach and partnership activities.
• Manages the trade show schedule and maintains calendar of shows our isales teams attend.
• Oversees all details related to trade shows, including strategy, staffing, stand equipment, materials, supplies, show documentation, contracts, correspondences with show organisers, and ensuring all necessary deadlines are met.

Requirements

• Bachelor’s Degree in Marketing, Communications, or related discipline preferred.
• Minimum two years of experience required.
• Agriculture industry experience preferred.
• Willingness to travel up to 20% domestically and potentially internationally.
• Understanding and proven success in utilising digital marketing and automation tools (e.g., HubSpot, WordPress, social media management platforms).
• Demonstrated experience in marketing automation, campaign management, lead generation, direct marketing, database marketing, and/or Internet marketing.
• Solid understanding of marketing concepts including lead management processes, customer lifecycle, lead nurturing, and marketing automation systems.
• Ability to track trends to identify innovative ways to evolve strategy, grow audiences, and drive conversions.
• Strategic mindset that considers both short-term and long-term ROI.
• Strong analytical skills, including the ability to test, measure, optimise, identify trends, and derive actionable insights.

Benefits

• Performance related bonus
• 25 days holidays + Bank Holidays
• Pension
• Employee Assistance Program
• Employee share plan
• Flexible Working Policy (Where appropriate/practicable)
• Enhanced maternity leave 12 weeks at full pay followed by 4 weeks at 50% followed by SMP
• Comprehensive L&D program including career development programs, access to Genus University and Mango (languages)