Responsibilities

• Manage Hydrafacial social media channels (Instagram, Facebook, LinkedIn): editorial calendar, community management, UGC, contests, boosted content and lives.
• Generate organic content liase with the Influencer agency and Sales Teams.
• Track and measure Social Media Performance.
• Work cross-functionally with Customer Care, Sales, Loyalty, Product, and Quality teams to respond and support all inquiries & questions coming through various social media channels.
• Use excellent customer service and communication skills to support and nurture customers & consumers using our brand voice.
• Actively monitor conversations in the beauty, skincare, and health space, and insert Hydrafacial into the conversation.
• Assist the Marketing team in day-to-day activities such as scheduling influencer & contest winner appointments, creative briefs, and content management.
• Explore tagged content to select shareable content & repost content to Instagram stories daily.
• Use Hootsuite as a key tool in day-to-day social media monitoring, measuring, and listening. Build reports & insights to communicate to management.
• Create email journeys for providers, leads and consumers that engage with the audience and continue to optimize open and click through rates.

Requirements

• Minimum 3-5 years of applicable experience in a social media role with a focus on customer service.
• Social media savviness, experience with all major social platforms including: Instagram, Facebook, LinkedIn, YouTube, TikTok.
• Expertise with website, digital campaigns and google analytics.
• Strong understanding of digital environment (B2B- e-com) and lead generation.
• Clear communication skills to collaborate effectively with sales, customer care, training/education, product, quality, and creative teams.
• Proactive and timely responses to all incoming messages. Some weekend work expected.
• Eye for engaging, shareable content with the ability to think and act quickly.
• Creative and innovative mindset to implement out-of-the-box campaigns.
• Ability to work well in a fast-paced, team-oriented setting that requires a high degree of multi-tasking, teamwork and adaptability.
• Familiarity with marketing computer software and online applications (Mail Chimp, Hootsuite, Later, SurveyMonkey, Photoshop).
• Excellent knowledge of MS Office and WordPress.
• Fluency in English and German a must.

Preferred

• Beauty or aesthetics industry experience.
• Other language skills.