Responsibilities

• Manage the day-to-day content schedule for Smiley’s Japan Instagram account.
• Create, adapt and localise social content for Japanese audiences while maintaining Smiley’s global brand identity and tone of voice.
• Write and edit Japanese-language captions and other short-form marketing copy.
• Work with the Asia Marketing team to coordinate campaigns, content calendars and other marketing activities.
• Support communication and coordination between Smiley’s Global Marketing and Japan business teams.
• Monitor Japanese social media, cultural conversations and emerging digital trends.
• Identify timely content opportunities, relevant creators, brands and potential collaboration partners in Japan.
• Assist with basic reporting on content performance, audience engagement and relevant market insights.
• Help maintain an organised content calendar and ensure agreed activities are delivered on time.

Requirements

• Based in London and able to work in the UK.
• Fluent Japanese and strong professional English.
• A strong understanding of Japanese social media, online communities and digital culture.
• Excellent Japanese writing skills, with the ability to adapt messaging for different audiences.
• Creative, organised and proactive, with strong attention to detail.
• Comfortable communicating and collaborating with colleagues across the UK, Asia and Japan.
• Able to manage priorities independently within a part-time working schedule.