Responsibilities

• Own and execute the lead generation distribution workflow — from promotion sequences to channel plans — so our content consistently reaches target accounts and drives net-new pipeline.
• Run digital marketing execution across social media, email, webinars, demos, and landing pages to grow Abusix's visibility and increase qualified lead volume from target accounts.
• Manage and continuously optimize paid media spend across LinkedIn, YouTube, and Google Ads to maximize ROI and pipeline contribution from every dollar invested.
• Source, quality-check, and optimize lead generation vendors, and work directly with Sales to improve lead quality, tighten follow-up SLAs, and deliver stronger program outcomes.
• Project manage GTM campaigns and Sales Play workflows across marketing and sales stakeholders to ensure our programs land on time, on message, and with a consistent audience experience.
• Build and deliver performance reports — weekly, quarterly, and annually — giving leadership the data-driven insights needed to make confident decisions about channel investments and priorities.
• Maintain quality control across messaging, design, and channel use to ensure every touchpoint reflects our standards and strengthens our brand.