Marketing Officer (Postgraduate, Research and International)

Huddersfield, Kirklees, UK (Hybrid)

£32K/yr – £39K/yrMid LevelContract

Posted 7 weeks ago

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Job Summary

Own multi-channel recruitment marketing with CRM-driven journeys, content creation, and performance reporting to hit university targets.

  • Campaign ownership: plan, develop, deliver and evaluate high-impact recruitment campaigns across channels.
  • CRM and journeys: design customer journeys integrated with the CRM to maximise engagement.
  • Content and measurement: collaborate on content and monitor performance to guide future activity.

Job Description

Responsibilities

  • planning, development, delivery and evaluation of high-impact marketing campaigns and recruitment activity that support the University’s recruitment strategy and targets.
  • working across multiple channels and media, with a strong focus on student-centred marketing communications.
  • contribute to the development and management of recruitment campaigns that maximise engagement and drive traffic to our web pages.
  • develop customer journeys that integrate with the University’s CRM system.
  • work with colleagues to produce compelling, high-performing content.
  • monitor and report on marketing performance to inform future activity.

Requirements

  • degree or equivalent experience

Benefits

  • hybrid working, blending a mix of remote and on-campus working (dependent on work duties).
The University of Huddersfield logo

The University of Huddersfield

3.5 Glassdoor

Successful, innovative and modern – welcome to the University of Huddersfield.Whatever you aim to do in life, it pays to get a good education. And with high standards of teaching and learning and excellent facilities that's exactly what our students can expect from the University of Huddersfield. Based right in the town centre and at the heart of the local community, we help thousands of people, from school leavers to those returning to education after a gap, achieve their goals each year.In many areas, we lead the way in development and research and have won a number of prestigious awards; being awarded University of the Year for 2013 in the Times Higher Education Awards, Entrepreneurial University of the Year award in 2012, achieved a Gold in the Teaching Excellence Framework (TEF) in 2017* and selected as the first winner of the Global Teaching Excellence Award. We pride ourselves on the range of opportunities students and staff can enjoy here. In addition to developing our students' academic abilities, they also have access to one of the most friendly, diverse and vibrant student scenes in the country. And, as a direct result of our practical and vocational approach, combining real work experience and high academic standards, we have a proven, impressive record of graduate employment. Visit the University website (www.hud.ac.uk) to see our excellent range of available courses and to find out everything you need to know about the University.*This award expired in June 2021 and the scheme is currently being revised. We look forward to being reassessed when the awards are re-opened in 2023.

Founded in 1992
Huddersfield, England, GBR
3.9K employees (245 in marketing)
58% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
599.3K
Monthly Google Ads Budget
$53
Traffic Source Mix
Search
48.7%
Direct
42.7%
Referral
6.4%
Social
0.6%
Paid
1.4%

Headcount Trend

Current headcount: ~3.9K

Marketing Team

Marketing Team Size
185 (5% of company)
Marketing Roles Posted (Last 30 Days)
2

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