Responsibilities

• Protect and consistently apply Elizabeth Finn Homes brand standards across all group, home and recruitment marketing activities.
• Deliver sales and marketing plans for focus homes to support occupancy growth, enquiries and referrals.
• Create and maintain high-quality marketing materials, including brochures, flyers, adverts, presentations, social media graphics and event collateral.
• Ensure all communications are accurate, compliant, audience-appropriate and aligned with organisational values, tone of voice and quality standards.
• Develop engaging content that promotes care quality, resident experiences, lifestyle, colleague achievements and community involvement.
• Coordinate marketing campaigns with home managers and central teams, managing actions, deadlines, ownership and follow-up.
• Plan, create and schedule social media content to support sales, recruitment, brand awareness and local engagement objectives.
• Organise and promote open days, community events, networking opportunities, awareness campaigns and recruitment events.
• Produce promotional communications, including invitations, email campaigns, signage and event materials.
• Manage the group PR and awards programme, identifying opportunities and coordinating submissions throughout the year.

Requirements

• Outstanding written and verbal communication.
• Content creation and social media marketing.
• Strong organisation and project coordination.
• Brand management and creative marketing.
• Ability to manage multiple projects and deadlines effectively.

Preferred

Benefits

• Enhanced pay for family leave
• Flexible hours
• 31 days holiday per year plus Bank Holidays
• Group pension plan with option to join the more generous scheme with a 9% employer contribution on a salary sacrifice basis
• Opportunity to join company healthcare and cash plan schemes
• Occupational sick pay after probation
• Wellbeing support through various initiatives including an employee assistance programme with free counselling and Mental Health First Aiders.
• Free Blue Light card – provides members with thousands of amazing retail discounts
• Long service awards
• Apprenticeships, continuous learning and development, professional development and study support opportunities