Responsibilities

• Serve as the product development marketing core team member, providing voice-of-the-customer marketing specifications to the R&D team and guiding the creation of customer requirements documents
• Lead market research initiatives to identify unmet market needs and corresponding product solution opportunities in the arthroscopy space
• Develop and execute comprehensive global and US launch plans for new products, including product positioning, marketing messaging, sales collateral, and physician education programs
• Champion product commercialization activities across multiple internal groups and external stakeholders
• Define and oversee user-validation activities, claims development, surgical technique generation, and product labeling to ensure alignment with customer needs and regulatory requirements
• Generate and maintain product forecasts to support business planning and operations
• Establish and maintain relationships with key opinion leaders in arthroscopy and orthopedic surgery
• Acquire and analyze feedback from key opinion leaders, current and potential customers, third-party market research, and internal stakeholders to inform product strategy
• Train marketing and sales teams on product positioning, features, benefits, and competitive differentiation
• Create and implement market development strategies to target key customers and drive adoption of Pristine Surgical products

Requirements

• Bachelor’s Degree required, MBA preferred
• Five to ten years product marketing experience including product development
• Healthcare or technology experience required; medical device visualization strongly preferred
• Demonstrated ability collecting and translating voice-of-the-customer requirements into actionable product specifications
• Cross-functional team leadership experience required with proven ability to collaborate and influence in a dynamic environment
• Outstanding interpersonal skills with demonstrated success developing relationships at all organizational levels
• Strong business acumen and analytical skills; comfortable with financial modeling, forecasting, and data-driven decision making
• Proven ability to overcome challenges professionally and personally in a fast-paced startup environment
• Ability to attend surgical procedures in the operating room and provide real-time clinical feedback to R&D and marketing teams.
• Ability to obtain and maintain credentialing with hospital vendor credentialing platforms.