Own the brand build and launch engine for skincare at a beauty tech group, translating consumer and clinical insights into messaging, assets, and partnerships, while driving launch campaigns, cross-functional alignment, and performance optimization.

• Responsibilities: Contributing to pre-launch brand and marketing strategy for ZIIP Skincare, helping to define positioning, messaging and go-to-market approach.
• Responsibilities: Leading end-to-end campaign execution for new product launches, from initial concept through to creative delivery and live activation.
• Responsibilities: Developing brand messaging and campaign concepts informed by consumer insights, clinical credentials and market trends.