Responsibilities - Brand and Growth Strategy - Develop and lead a national marketing strategy to drive brand awareness - Build YouMeSushi into a recognised household name across London and beyond - Plan and execute integrated campaigns across digital, in-store, and packaging channels - Digital and Performance Marketing - Own and optimise paid media channels (Mainly Meta) to drive online orders and app usage - Manage website performance and internal CRM platforms - Track and improve key metrics including customer acquisition, retention, lifetime value, and ROI - Local Store Marketing (LSM) - Develop scalable marketing toolkits for store-level execution - Support store teams in driving local awareness, footfall, and delivery sales - Ensure a consistent and high-quality brand presence across all locations - Social Media and Content - Lead social media strategy and content creation across all platforms - Franchise and Field Marketing - Act as the key marketing partner for store operators - Visit locations, build relationships, and ensure campaigns are effectively executed - Balance local flexibility with overall brand consistency - Leadership and Team Development - Manage an in-house designer and lead day-to-day marketing execution - Build and scale the marketing function over time - Work cross-functionally with Operations, Product, and Tech teams - Report directly to the CEO and collaborate with senior leadership Requirements - Proven experience in QSR, food delivery, or multi-site retail marketing - Strong expertise in digital and performance marketing across both print and online channels - Experience running multi-channel campaigns and scaling consumer brands - Comfortable balancing strategic thinking with hands-on execution Benefits - Staff discount across all YouMeSushi stores