Responsibilities

• Translate the agreed restaurant marketing strategy into integrated annual and campaign-level marketing plans, ensuring alignment to business priorities
• Lead development and execution of 360 marketing campaigns from brief through to evaluation; managing timelines, budgets, agency relationships, and cross-functional sign-off
• Own the Restaurant Marketing Calendar, ensuring all activity is sequenced effectively against commercial priorities and key trading occasions
• Embed a robust post-activity analysis process, ensuring learnings are captured and fed back into future planning
• Brief, develop, and deliver campaigns within the established creative platform and brand guidelines, ensuring consistency across all customer touchpoints
• Champion bold, distinctive creative thinking within the agreed brand framework, pushing agency partners to deliver work that cuts through
• Manage day-to-day relationships with creative, media, and production agencies, setting briefs, managing feedback cycles, and maintaining high output standards
• Own the day-to-day management and growth of Wasabi's restaurant social media channels (Instagram, TikTok, and others), executing against the social strategy set by the Marketing Director
• Manage CRM and loyalty marketing, owning customer lifecycle communications through the Wasabi app and owned channels to drive frequency and retention
• Plan and manage performance marketing activity (paid social, paid search) in support of campaign and commercial objectives

Requirements

• Proven experience in a senior marketing role within QSR, multi-site hospitality, or retail
• Strong campaign management capability, able to take a brief from insight through to execution and rigorous post-campaign evaluation
• Demonstrated ability to deliver against commercial KPIs including revenue, transactions, and ROI
• Strong agency management skills, able to write effective briefs, manage creative development, and hold partners to high standards
• Commercially astute, with experience managing and optimising marketing budgets
• Hands-on digital and social expertise, managing social channels, performance marketing, and CRM/loyalty programmes
• Genuinely social media fluent with experience in influencer and creator marketing, and a clear understanding of how to build brand reach through authentic, user-generated content
• Highly collaborative and able to work effectively across Operations, Finance, Food, and other functions without losing momentum
• Excellent organisational skills; able to manage multiple priorities and deliver at pace without compromising quality
• Comfortable in a fast-moving, lean-resource environment; resourceful, resilient, and solutions-focused

Benefits

• A great working environment
• Pension scheme
• Target Bonus
• Refer A Friend Scheme
• Free Sushi or hot food (vegan options available)
• 50% discount in our Branches
• Employee Assistant Programme
• Hybrid working model
• Long Service Awards
• Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings