Marketing Manager

London, UK (Unknown)

Salary Not AvailableMid Level2+ years exp

Posted 5 weeks ago

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Job Summary

Own events and field marketing for a B2B tech audience, turning data, messaging, and cross-functional collaboration into pipeline through high-impact live and virtual experiences.

  • Own end-to-end events from concept to post-event analysis across executive dinners, sponsorships, webinars to drive engagement and pipeline growth.
  • Align event objectives with sales, insights, and customer-success teams, plus manage branding and content for consistent impact.
  • Track ROI and attendee metrics to tighten future programs and inform cross-channel marketing.

Job Description

Responsibilities

  • Help ensure Captify's data and search intelligence take centre stage across all our marketing activations
  • Brainstorm insights-led event messaging that differentiates the company at sponsored, owned and partner events
  • Run high-impact events, such as executive dinners, breakfasts, agency activations, industry event sponsorships and webinars to drive engagement and influence pipeline growth
  • Manage venue sourcing, logistics, vendor relationships and provide comprehensive project management support for our events
  • Coordinate pre-event communications, including registration pages, email invites and reminders, as well as post-event feedback
  • Work with global design team on event branding and branded merchandise
  • Collaborate with sales, insights and account management / customer success teams to ensure event objectives align with business goals
  • Help track and report event performance metrics, including attendance, lead generation, engagement and ROI
  • Contribute to post-event analysis, including stakeholder debriefs and feedback surveys to improve performance
  • Support content marketing initiatives including email campaigns, social media promotion, speaking notes and other event-related content
  • Continually review changes to the market, consumer trends and the activities of competitors, feeding that back to the marketing team

Requirements

  • 2-4 years of experience in marketing and events, ideally in a B2B technology business or an ad tech, media agency or publisher brand
  • Experience managing in-person events
  • Strong organisational and project management skills
  • Creativity is very important for us as we continue to evolve our brand identity
  • Commercial awareness and knowledge of how marketing supports sales
  • Strong communication and stakeholder management skills
  • Proficiency in Hubspot (or similar tool) and GSuite

Benefits

  • Stay healthy with our Bupa HealthCare Plan with easy access to medical care
  • Support your long-term financial security with our Aviva Corporate Pension Scheme, with Verve contributing 5% of your qualifying earnings
  • Pick what matters most to you in our Personalised Benefits Platform, with a budget of £50/month
  • Recharge with 25 paid vacation days + 3 Wellness days throughout the year, in addition to the public holidays
  • Boost your professional knowledge with our annual training budget & internal webinars
  • … and even more reasons to join us!
Verve logo

Verve

3.2 Glassdoor

Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 22 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Verve is a subsidiary of Media and Games Invest (MGI).

Founded in 2020
New York, New York, USA
512 employees (47 in marketing)
40% recommend to a friend
21% CEO approval

Traffic Signals

Monthly Visitors
75.6K
Traffic Source Mix
Search
40.5%
Direct
41%
Referral
12.2%
Social
4.8%
Paid
1.1%

Headcount Trend

Current headcount: ~510

Marketing Team

Marketing Team Size
27 (5% of company)
Marketing Roles Posted (Last 30 Days)
2

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