Responsibilities

• Own and deliver the annual marketing strategy and tactical plan, ensuring alignment with company revenue and sales targets.
• Generate sales leads through email campaigns, LinkedIn outreach, CRM automation, and digital marketing.
• Manage HubSpot including CRM, reporting, workflows, email campaigns, and lead tracking.
• Run paid advertising across Google Ads, Bing Ads, and LinkedIn Ads.
• Oversee website, SEO, and content marketing through WordPress.
• Manage social media and maintain an active online presence.
• Coordinate external agencies and freelancers for design, photography, video, and marketing materials.
• Plan trade shows and events from start to finish.
• Produce and manage marketing collateral including brochures, catalogues, case studies, and newsletters.
• Support product launches and new business initiatives.

Requirements

• Proven B2B lead generation experience using HubSpot, Apollo and Expandi (LinkedIn automation) or equivalent outbound tools
• Proficient in HubSpot CRM: workflow automation, sequences, pipeline reporting and contact management
• Competent with Google Ads, Microsoft Bing Ads and LinkedIn Ads, campaign setup, optimisation and budget management
• Competent using WordPress for content management and website administration
• Strong working knowledge of Google Analytics 4, able to extract actionable insight from data
• Proficient in social media scheduling tools (e.g. Hootsuite) and LinkedIn organic/paid management
• Comfortable briefing and managing external creative agencies and freelancers
• Experience managing marketing budgets and producing structured management reports
• Experience working alongside a sales team in a lead-generation-focused environment
• Ability to coordinate cross-functional initiatives and maintain project timelines

Preferred

• Marketing degree or CIM qualification preferred