Responsibilities

• Sitting in the directorate’s specialist marketing team and working on campaigns to inform the public and/or change attitudes and behaviours across all media channels
• Work on campaigns that improve lives and the safety and security of the UK, and collaborate with media and creative agencies
• Support and implement marketing strategies in support of the Home Secretary’s priority areas
• Be a creative thinker and planner, with the ability to work at pace on challenging briefs
• Deliver integrated paid-for marketing campaigns from initial research through strategic development, creative and media planning, implementation and evaluation
• Build strong relationships with a diverse range of audiences and stakeholders and work effectively with agencies and suppliers
• Manage and forecast budgets, develop creative strategy, shape propositions and messaging, produce creative assets in various formats, and plan and implement paid media campaigns, including partnerships
• Analyse and prioritise relevant data and insights to inform objectives, briefs and optimisation, and use data to evaluate impact
• Demonstrate strong project management and prioritisation, with the ability to drive projects forward across multiple campaigns
• Collaborate with internal teams and external stakeholders, influencing buy-in to proposals