Responsibilities

• Developing and managing the marketing strategy
• Working closely with sales and product teams to identify opportunities to drive value for customers and grow your customer segment
• Develop a well-structured B2B sales funnel, continually optimizing and refining the UCAS sales process
• Define and lead on the development of the UCAS B2B brand story and proposition for your segment, bring it to life through engaging and creative content
• Prepare clear briefs to product communications and promotional campaigns and analyze and present results to stakeholders
• Develop value propositions to customers articulating the product description, benefits, and values and provide training and sales material for sales colleagues

Requirements

• Proven experience in B2B marketing, with an in depth understanding of the education or commercial market segment we operate in
• Proven track record aligning sales and marketing activity
• Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment
• A track record of marketing experience
• A powerful and persuasive communicator, who can influence and inform internal and external stakeholders
• Proven track record of results delivery and excellent project management skills
• A track record of delivering tangible revenue outcomes
• Possess commercial acumen
• Extensive experience in building and nurturing key stakeholder relationships
• Ability to think creatively, whilst also being able to implement outcomes

Benefits

• Purpose-driven work in a charity-led organisation connecting people to education and opportunity
• Internal training, mentoring, and access to industry-recognised certifications through our development academies
• Hybrid working model built on trust and flexibility, with a 35-hour week and flexible contracts
• 30 days annual leave, 3 concessionary days over Christmas, bank holidays, and the option to purchase additional leave
• Everyday wellbeing support through Perkbox, offering discounts and wellness tools
• Onsite facilities including a subsidised gym, café, and free parking at our Cheltenham office
• Inclusive culture supported by employee networks, wellbeing champions, and Mental Health First Aiders
• Recognition and reward through our quarterly employee scheme and an ex-gratia bonus for going above and beyond