Responsibilities

• Create and deliver creative, audience-led marketing campaigns across non-fiction and fiction.
• Identify the audiences with the greatest potential for our books and develop creative strategies to reach, engage and convert them.
• Build trusted relationships with authors and agents, confidently communicating campaign strategy and results.
• Champion audience-first thinking, spotting consumer, cultural, social and platform trends, identifying opportunities for our books and authors, and sharing learning and best practice across the team.
• Bring audience insight to wider publishing conversations, including acquisitions, new publishing opportunities and strategic projects.

Requirements

• Significant proven experience of delivering creative, effective consumer marketing campaigns, balancing strategic thinking with hands-on delivery.
• A genuine fascination with audiences, culture and consumer behaviour, with experience using data and insight to improve campaign performance.
• Strong digital marketing knowledge across social platforms, content, creators and paid media.
• Excellent communication and relationship-building skills, with the confidence to work with authors, agents and stakeholders.
• Strong commercial judgement and budget management, alongside excellent organisation and the ability to manage multiple campaigns and priorities.
• A collaborative mindset, with a willingness to share ideas, expertise and learning, and curiosity to experiment with AI and emerging technology.
• Experience in publishing, media, entertainment, consumer brands, retail, technology or another audience-led business.