Responsibilities

• Own the planning and execution of multi-channel demand generation campaigns across EMEA, covering priority markets including the UK, DACH, Middle East, and Southern Europe
• Generate pipeline opportunities for the Sales team by creating compelling content, delivering engaging webinars and events, and partnering closely with Business Development to execute targeted outreach campaigns that resonate with key audiences and drive demand
• Lead the organisation and delivery of owned and third-party events, from customer conferences and networking sponsorships to online webinars, ensuring every activation reflects the quality and ambition of the Teamworks brand
• Support the go-to-market team in expanding into new markets and launching products across EMEA. Identify cross-sell opportunities and translate product value into compelling campaigns that resonate with prospects and customers in each region
• Create detailed marketing briefs and manage campaign execution across email, paid, social, and web, working closely with designers, strategists, and product marketers to bring campaigns from idea to delivery

Requirements

• 5+ years of B2B demand generation or integrated campaign experience, with a track record of managing multiple projects simultaneously to a high standard
• Based in the UK
• End-to-end campaign ownership — From strategy to execution, and back again. You identify the opportunity, build the brief, write the copy, set up the landing page, track the RSVP, and report the results — then dig into what worked, what didn't, and why. You don't hand off; you ship, learn, and sharpen.
• Proven experience organising owned, 3rd party events and webinars — You've run end-to-end B2B webinars including speaker coordination, registration flows, timing strategy by timezone, and post-event follow-up
• You’re comfortable working across HubSpot, Figma, AI tools, and Notion, and are always looking for ways to leverage technology to work more efficiently and deliver higher-quality results
• A genuine understanding of the sports industry, its trends, its organisations, and what motivates the people who work within it
• Exceptional written English, with the ability to create compelling marketing copy independently
• Cross-functional comfort — You work with Product Marketing, Sales, CS, Product, and regional teams without needing heavy coordination
• AI-augmented workflow — You use AI actively as a creative and operational collaborator — for drafting, iterating, building tools, and accelerating repeatable tasks. You're not just AI-curious; you're AI-productive

Preferred

• You have worked in a sports tech or SaaS marketing role, with experience translating complex technology into clear, compelling customer stories.
• You have experience marketing across multiple EMEA sub-regions and understand how to adapt messaging and approach for different cultural contexts.