Responsibilities

• Growth: Deliver marketing activity that supports the customer acquisition strategy for our domestic energy supply business, helping achieve ambitious commercial growth targets.
• Retention - Responsible for developing and implementing key customer retention initiatives, using a test-and-learn approach and data-driven decision making to optimise performance and shape the 2027 retention strategy
• Deliver: Plan, execute and optimise integrated, high-impact marketing campaigns that convert our target audience into Good Energy customers.
• Review success: Manage the delivery roadmap for domestic supply marketing, ensuring campaigns are delivered on time, seasonal opportunities are maximised and priorities stay on track.
• Forecasting: Monitor campaign performance against acquisition targets, providing regular updates and highlighting risks, opportunities and recommended actions.
• Calibrate: Coordinate activity across marketing teams and key stakeholders to ensure campaigns are delivered efficiently and aligned with wider business priorities.
• Report: Produce regular campaign reporting, working closely with our Marketing Data Analyst to understand performance, identify insights and share recommendations.
• Data led: Use performance data and customer insight to continually optimise campaigns, test new approaches and improve marketing effectiveness.
• Sharing knowledge: Bring fresh ideas, best practice and market insight into the team, helping us continuously improve how we market our products.
• Communication: Build strong relationships with stakeholders across the business, keeping them informed and ensuring smooth delivery of marketing activity.

Requirements

• Significant experience delivering acquisition marketing campaigns, with strong digital marketing expertise and exposure to a range of acquisition channels.
• A hands-on approach with a passion for campaign delivery, optimisation and continuous improvement.
• Comfortable working in a fast-paced, agile environment, making informed tactical decisions to improve campaign performance.
• Highly organised, proactive and able to manage multiple priorities while maintaining excellent attention to detail.
• Strong stakeholder management skills, with the ability to build collaborative relationships across teams and with external partners.
• Confident using data and insight to evaluate performance, identify opportunities and recommend improvements.
• A curious mindset with a willingness to test, learn and continually improve marketing performance.

Preferred

• Experience working within the energy supply sector or another regulated, customer-focused industry.

Benefits

• Great allowances for hybrid working: 🏡 £500 work from home allowance - an annual allowance paid monthly alongside your salary to support with working from home costs. 🚆 £500 travel allowance - an annual allowance paid monthly alongside your salary to support with travelling to work costs. 📖 £500 annual development allowance: to spend on your chosen development area, whether that’s in your current role, or future roles. 🎁  8% annual bonus: company-wide bonus scheme designed to reward collective teamwork and delivery of results across the whole business. 🌞  Holiday: 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You’ll also have the option to buy additional leave, allowing for a better work-life balance. 💸 Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.