Responsibilities

• Shape the marketing: You'll support the development and execution of the marketing strategy, help build category plans, and craft product propositions and customer-focused messaging. You'll also feed in market, customer and competitor insight to support commercial decisions.
• Lead product launches: You'll own the marketing launch of new products and range extensions - building launch plans, sales tools, training materials and customer communications, working closely with product development and sales to make each launch land.
• Drive customer and channel activation: You'll develop campaigns and tools that generate demand, help customers sell products more effectively, and support presentations, exhibitions, and events.
• Own the digital presence: You'll take ownership of the website and online customer journey - maintaining content, product pages and technical documentation, managing SEO, supporting PPC, and using analytics to improve performance and lead generation. You'll also manage external partners on larger website projects.
• Support and grow the team: You'll provide direction and coaching to the Marketing Officer, set clear priorities, and build strong relationships across sales, operations and product development.

Requirements

• Generalist, all-rounder marketing experience (ideally gained within manufacturing), comfortable across the full marketing mix rather than one narrow specialism
• Experience with SEO, product launches and print advertising
• Good knowledge of AI tools, or a genuine willingness to learn, plus the ability to motivate and lead a team