Responsibilities

• Develop and deliver detailed marketing plans aligned to sector strategies
• Lead the planning and execution of campaigns, events, and communications
• Ensure a consistent, high-quality approach across all activity
• Translate strategy into targeted, insight-led campaigns across all areas of the marketing mix – events, digital, PR and brand campaigns
• Work with internal teams and external partners to deliver activity across multiple channels
• Ensure campaigns are aligned to commercial objectives and audience needs
• A creative marketing thinker and executor of marketing tactics
• Identifying opportunities for cross-sell through campaigns and content
• Supporting targeted activity to drive sector growth
• Contributing to activity that strengthens win rates, including targeted campaigns and insights

Requirements

• Excellent communication and stakeholder management skills, with the ability to influence at all levels
• Experience in a Marketing Manager role within professional services or a B2B environment
• Proven track record of developing and delivering marketing plans and campaigns aligned to business objectives
• Strong knowledge of marketing trends, best practices, and innovative approaches
• Analytical and data-driven, with experience using insights to optimise performance
• Experience using CRM systems for targeting, reporting, and continuous improvement
• Highly organised, able to manage multiple priorities and deadlines effectively
• Proactive and results-focused, with a strong sense of ownership and initiative
• Strong relationship-building skills and the ability to act as a trusted marketing partner
• Collaborative team player who supports colleagues and contributes to a high-performance culture