Responsibilities

• Defining and executing full-funnel local growth plans aligned with regional objectives
• Building and scaling mid-funnel demand engines beyond paid media, including partnerships/affiliates, events, creators, testimonials, community, and ecosystem plays
• Leading local field marketing initiatives, such as trade shows, partner events, customer roundtables, and community activations
• Developing local proof points (case studies, testimonials, customer advocacy) and activating them across channels
• Partnering with Product, Sales, and Global Marketing teams to refine local positioning, targeting, and messaging
• Running structured growth experiments, testing hypotheses, and translating learnings into repeatable playbooks
• Tracking and reporting on local performance metrics, and sharing insights with senior stakeholders
• Acting as the voice of the Dutch market, feeding customer insights back into product teams to improve customer experience

Requirements

• 3+ years of experience in B2B growth or local marketing, ideally in fintech, SaaS, or tech-enabled platforms
• A solid understanding of the local B2B ecosystem, including partnerships, platforms, creators, and events
• A hands-on, entrepreneurial mindset, and to be comfortable testing, iterating, and scaling what works
• Experience across mid-funnel channels, such as partnerships, affiliates, events, influencer/creator collaborations, and owned content
• Impressive analytical skills, with the ability to connect campaigns to commercial outcomes
• The ability to manage multiple initiatives in parallel while balancing speed, quality, and ROI
• Excellent communication skills and confidence working with cross-functional, international teams
• Fluency in Dutch and English

Preferred

• Experience in payments, financial services, or fintech
• Exposure to sales-aligned field marketing or ABM
• Experience working in fast-scaling, international organisations