Marketing Manager – Residential Lettings & Property at Portland Residential | Newcastle upon Tyne, UK

Marketing Manager – Residential Lettings & Property

Newcastle upon Tyne, UK (On-site)

Salary Not AvailableSenior LevelPermanent

Posted 4 weeks ago

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Job Summary

Own the multi-channel marketing engine for a residential lettings business, aligning occupancy and acquisition targets with campus and local-market dynamics.

Own strategy and campaigns across paid search, social, email, SEO and listing platforms to drive tenant and landlord leads.
Coordinate content, creatives, and partner relationships with universities, relocation providers and portals to boost inquiries and conversions.
Measure ROI with regular reporting on spend, leads, occupancy and channel performance to guide budget decisions.

Job Description

Responsibilities

Develop and deliver the company’s marketing strategy in line with occupancy, tenant-acquisition and landlord-acquisition targets.
Plan and manage marketing campaigns targeting students, working professionals, landlords and property investors.
Manage digital marketing activity across Google Ads, social media, email marketing, SEO, website content and property-listing platforms.
Improve tenant enquiries, viewing requests, tenancy applications and landlord leads through targeted marketing campaigns.
Monitor local rental-market trends, competitor activity, tenant demand, rental pricing and occupancy performance.
Manage and improve the company website, social media channels, property listings and online reputation.
Create and oversee marketing materials including property adverts, brochures, landlord presentations, social-media content and email campaigns.
Produce regular performance reports for directors covering marketing spend, lead generation, conversion rates, website traffic, occupancy levels and return on investment.
Manage the annual marketing budget and ensure campaigns provide measurable commercial results.
Develop seasonal student-accommodation campaigns around university intake periods.