Responsibilities

• Help develop and maintain Reelables' overall brand positioning, messaging, and voice
• Translate technical products and capabilities into clear, compelling, customer-focused messaging
• Develop messaging for different products, applications, industries, customer segments, and buyer personas
• Develop and manage marketing content including case studies, product collateral, presentations, website content, blog posts, email campaigns, social media, press releases, and thought-leadership materials
• Coordinate company announcements, awards, PR opportunities, and other external communications
• Create high-quality visual marketing materials consistent with Reelables' brand identity
• Design and update sell sheets, brochures, presentations, case studies, product briefs, social media graphics, digital advertisements, event materials, and other customer-facing assets
• Support the development of trade show booths, signage, banners, displays, and other event-related creative materials
• Perform basic image editing, photo manipulation, and preparation of product imagery for marketing use
• Serve as the primary day-to-day point of contact for Reelables' external brand, creative, digital, and other marketing agencies

Requirements

• Approximately 3-5 years of B2B marketing experience, ideally within technology, IoT, SaaS, supply chain, logistics, or another technical industry
• Experience developing marketing collateral, presentations, digital content, campaigns, and sales enablement materials
• Proven experience in event marketing, including trade shows, conferences, and in-person brand activations
• Strong skills in event strategy, trade show planning, attendee engagement, and lead capture/follow-up processes
• Excellent copywriting and storytelling skills, with experience managing content strategy and social media channels
• Familiarity with CRM systems (HubSpot, Salesforce) and marketing automation tools (Mailchimp, ActiveCampaign)
• Experience managing CMS platforms and basic design tools
• Strong cross-functional collaboration and project management skills
• Data-driven mindset with the ability to test, measure, and iterate marketing initiatives
• Adaptability and creativity to thrive in a fast-paced, evolving startup environment