Marketing Manager

Bodmin, Cornwall, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Job Summary

Own the marketing engine for Proper Cornish by shaping brand strategy, driving product launches, and delivering campaigns that connect sales with awareness across channels.

  • Brand & Campaign Strategy: define a clear brand vision, ensure consistency, and position as an innovative leader.
  • Commercial Support & Product Launches: supply sales assets, run launches and seasonal campaigns, and back key accounts.
  • Digital Content & Performance: steward website, social, and email programs while turning data into actionable improvements.

Job Description

Responsibilities

  • Brand & Campaign Strategy: Set brand vision, ensure consistency, and position Proper Cornish as an innovative market leader across channels.
  • Commercial Support & Product Launches: Create sales enablement materials, lead product launches and seasonal campaigns, and support key accounts.
  • Digital Content & Performance: Manage website, social, and email programs; develop B2B storytelling and translate data into improvements.

Requirements

  • Proven experience in a marketing role, ideally within FMCG, food manufacturing or foodservice
  • Strong brand marketing and campaign management experience
  • Commercially minded with the ability to support sales growth through marketing activity
  • Experience managing, supporting and developing a small team
  • Excellent communication and stakeholder management skills
  • Strong project management and organisational capability
  • Comfortable balancing strategic planning with hands-on delivery
  • Experience across digital marketing, content and trade marketing
  • Passion for food brands and customer and market trends

Preferred

  • Experience within bakery, savoury, chilled or food-to-go categories
  • Trade marketing or B2B foodservice experience
  • Experience working with retail or hospitality customers
  • Knowledge of packaging, POS and exhibition marketing

Benefits

  • Company‑funded Health Cash Plan
  • Death in Service plan
  • Employee Assistance Programme (24/7 helpline)
  • Mental Health First Aiders
  • Free use of spa & golf facilities in St Austell
  • Excellent career development opportunities
  • Employment anniversary cash awards
  • £500 colleague referral bonuses
  • Subsidised staff canteen
  • Free pasties and pastries every day
  • Huge discounts on pasties, pastries, cakes, and tarts
  • Weekly free fruit
  • Birthday voucher for the canteen
  • Regular staff BBQs
  • Monthly colleague treats
  • Christmas celebrations and goodies
  • Local business discounts
  • Strong internal communication and colleague engagement initiatives
Proper Cornish logo

Proper Cornish

We are the UK's leading handmade Cornish pasty manufacturer. Cornish to the core, we're based in Bodmin in beautiful North Cornwall, use Cornish produce wherever possible and make our traditional Cornish pasties to an old family recipe handed down through generations. We've been making pasties since 1988 and, dedicated to sharing the delights of Cornish fare, we supply to wholesalers, independent retailers, supermarkets, catering outlets and tourist attractions across the UK and beyond.

Founded in 1988
Bodmin, England, GBR
73 employees (7 in marketing)

Marketing Team

Marketing Team Size
7 (10% of company)

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
52.6%
Direct
34.8%
Referral
7.1%
Social
4.3%
Paid
1.1%

Headcount Trend

Current headcount: ~74
Proper Cornish logo

Marketing Manager

Proper Cornish · Bodmin, Cornwall, UK · Hybrid