Responsibilities

• Strategy and reporting
• Deliver Oskar's integrated marketing plan across B2C and B2B workstreams, ensuring activity is sequenced, on-brand, and commercially focused.
• Advise the CMO and board on marketing strategy and performance, translating activity into a clear narrative on growth and opportunity.
• Responsible for the CRM database as it grows, including its prospect and customer segments for communication.
• Monitor and report on marketing KPIs on a regular cadence, providing clear performance insights.
• Identify gaps and opportunities in the plan, making recommendations and adjustments as the business evolves.
• Brand and content
• Own Oskar's content calendar across social media, website, and newsletter, ensuring output is planned, purposeful, and aligned with campaign priorities.
• Write and create content across formats, including social posts, website copy, newsletters, and campaign messaging, working within Oskar's established tone of voice guidelines.
• Maintain brand consistency across all touchpoints.

Requirements

• An experienced marketer with demonstrable experience delivering integrated B2C and B2B marketing, including hands-on content and social media delivery, ideally within property, technology, or a comparably fast-moving sector.
• Comfortable advising the board and translating marketing strategy into commercial outcomes for non-marketing stakeholders.
• An excellent writer with a strong editorial eye, confident producing and critiquing copy across a range of formats and audiences.
• Hands on CRM and email marketing experience.
• Proven experience growing and managing social media communities, particularly on LinkedIn and Instagram.
• Commercially astute, with a track record of working to KPIs and translating marketing activity into measurable business outcomes.
• Comfortable working with external agencies and an in-house designer, briefing clearly and maintaining brand standards.
• Happy working hands-on in an early-stage business, with the ambition and capability to help build a team as the company scales.