Responsibilities

• Delivery of Growth Strategy & Paid Media
• Manage Budget & Channel Allocation: Plan and manage the performance marketing budget to maximise conversions and goals, shifting spend across paid social, paid search, Amazon and other digital channels as necessary.
• Affiliates & Referrals: Set the strategy, commission models and commercial targets for our affiliate platforms and customer word-of-mouth referral networks.
• Creative Team Briefing & Asset Quality Assurance: Strategic Creative Briefing: Formulate and deliver comprehensive, data-backed creative briefs to our external graphic designer, videographer and photographer.
• Brand & Compliance Guardianship: Act as the final brand and compliance gatekeeper, reviewing and signing off on all marketing emails, social posts and ad variants before deployment.
• CRM, Email & Organic Social Planning: Campaign Architecture: Concept and map out the overarching email marketing calendar (e.g., product launches, educational series, seasonal offers) and define automated lifecycle flows.
• Social Media Scheduling: Plan the long-term organic content and publishing schedule across OGT's digital channels to align with broader marketing and retail beats.
• Ecommerce & Analytics: Storefront Merchandising: Oversee the daily maintenance and visual merchandising strategy of the OGT website and Amazon Brand Store.
• Performance Tracking: Utilise GA4, Triple Whale, and other attribution tools to provide weekly and monthly reporting on key growth metrics, LTV and retention.