Responsibilities

• Omnichannel strategy: develop and execute a comprehensive global omnichannel marketing strategy aligned with e-commerce and offline growth objectives
• Customer experience: Ensure a consistent and frictionless journey across digital(e-com sites/market places) and physical touch points (vet clinics).
• Support the e-com manager to develop partnerships with main E-com customers
• Digital & performance marketing: manage the global media mix (SEO/SEM, google, influencers, KOL,…)
• Content and branding: Oversee the creation of channel adapted content (clinical nutrition education, vet-channel marketing campaign, veterinary testimonials, user-generated content…)
• Data & analytics: drive data-informed decisions and measure ROI across channels
• Team leadership: interact with internal stakeholders (digital, e-com, CRM, NPD) and collaborate closely with local teams and sales departments
• Innovation: identify and test new opportunities (AI, personalization, AR, voice commerce)

Requirements

• Significant experience in omnichannel and e-commerce
• Expertise in retail media, pet e-commerce ecosystems, performance marketing
• Strong international/ global market experience is highly preferred
• Fluent in English mandatory
• Degree in marketing/digital strategy, specialized in e-com, omnichannel retail.
• Proven experience in Petfood sector, preferably in the vet / petfood sector