Responsibilities

• Develop and manage Intelliscape’s marketing plan, ensuring activity is aligned with business strategy, sales priorities, product positioning and growth objectives.
• Work with the Sales & Marketing Director and senior leadership team to define marketing priorities, target audiences, campaign objectives and success measures.
• Manage the marketing budget, ensuring planned activity is affordable, proportionate and aligned with expected commercial impact.
• Evaluate marketing effectiveness, including return on investment, campaign performance, engagement metrics, lead generation and contribution to sales pipeline.
• Maintain a practical marketing calendar covering campaigns, events, content, social media, website updates, intranet activity and internal communications.
• Use market insight, customer feedback, competitor awareness and sales input to inform future marketing activity and messaging.
• Create and deliver marketing campaigns that support account development, lead generation, customer retention, new business activity and product awareness.
• Work with internal knowledge holders to produce high-quality content, including case studies, articles, blogs, white papers, customer stories, product literature, presentations and sales support materials.
• Translate Intelliscape’s technical capability into clear, customer-focused value propositions and compelling commercial messages.
• Develop and maintain marketing and sales collateral, ensuring materials are accurate, current, visually consistent and aligned with Intelliscape’s brand and market positioning.

Requirements

• Proven experience in a B2B marketing role, ideally with responsibility for both marketing strategy and hands-on delivery in support of sales pipeline, customer engagement or commercial growth.
• Strong content creation skills, with the ability to explain complex technical or commercial subjects clearly and persuasively.
• Experience developing and delivering multi-channel marketing campaigns across digital, social, email, website, content and event channels.
• Experience managing marketing budgets, suppliers, campaign plans and performance reporting.
• Excellent written communication skills across a range of formats, including web copy, social media, articles, case studies, presentations and sales support materials.
• Strong project management skills, with the ability to manage multiple workstreams, deadlines and stakeholders in a part-time working pattern.
• Confident stakeholder management skills, including the ability to work effectively with senior leaders, sales teams, product specialists, technical colleagues, customers and external suppliers.
• Good working knowledge of digital marketing tools, website content management, social media platforms and marketing performance metrics.

Preferred

• Experience in Intelligent Transport Systems, transport technology, parking, enforcement, highways, infrastructure, SaaS or another technical B2B environment.
• Experience marketing to UK public sector customers, local authorities, transport authorities or infrastructure owners.
• Experience supporting marketing, content or collateral for public sector bids, frameworks, case studies or evidence-based customer submissions.
• Experience using HubSpot or similar CRM, marketing automation or campaign management tools.
• Experience planning and delivering exhibitions, webinars, customer forums or industry events.
• Experience producing or coordinating photography, videography, desktop publishing, branded merchandise or printed collateral.

Benefits

• We’re always looking for talented, flexible, and creative people to bring their best to Intelliscape. In return we offer generous rewards, a fantastic work/life balance, and excellent career and training opportunities for everyone who joins.
• - Competitive salary of £45,000 to £50,000 FTE, depending on experience, pro rata for the agreed working pattern
• - 25 days annual leave plus bank holidays, pro rata
• - Additional opportunity to buy / sell 1 week’s leave
• - Ability to accrue flexi time – up to 16 hours per month and use as flexi holiday the following month, up to 16 days per year , pro rata, in accordance with company policy
• - Hybrid working arrangements – working from the Intelliscape Bristol office typically one day per week and occasional travel for events, exhibitions or stakeholder meetings
• - No core hours on Fridays, supporting flexibility and work-life balance.
• - Private Medical Insurance for family (taxable benefit)
• - Workplace Pension – matched contribution up to 5%
• - Life Insurance – 4 x annual salary, this scheme includes an Employee Assistance Programme