Responsibilities

• Own and deliver the annual marketing strategy and tactical plan, ensuring alignment with company revenue and sales targets.
• Generate sales leads through email campaigns, LinkedIn outreach, CRM automation, and digital marketing initiatives.
• Manage HubSpot including CRM functions, reporting, workflows, email campaigns, and lead tracking to ensure seamless lead nurturing and conversion.
• Run paid advertising campaigns across Google Ads, Bing Ads, and LinkedIn Ads, optimizing for maximum ROI.
• Oversee website management, SEO strategies, and content marketing efforts through WordPress platform.
• Manage social media channels, maintaining an active online presence and engaging with the audience effectively.
• Coordinate with external agencies and freelancers for creative services such as design, photography, video production, and marketing collateral development.
• Plan and execute trade shows and events from inception to completion, ensuring brand consistency and lead capture.
• Produce and manage marketing collateral including brochures, catalogues, case studies, and newsletters to support sales and branding initiatives.
• Support product launches and new business initiatives with targeted marketing campaigns and promotional activities.

Requirements

• The ideal candidate will possess proven experience in B2B lead generation, ideally with familiarity using tools such as HubSpot, Apollo, and Expandi or similar outbound marketing platforms.
• A strong understanding of HubSpot CRM, including workflow automation, sequences, pipeline reporting, and contact management, is essential.
• The candidate should be proficient in managing paid advertising campaigns across Google Ads, Bing Ads, and LinkedIn Ads, with demonstrated ability to optimize and manage budgets effectively.
• Experience with WordPress for content management and website updates, along with a solid grasp of Google Analytics 4 for data analysis, is required.
• Knowledge of social media scheduling tools, such as Hootsuite, and experience managing both organic and paid social media campaigns are highly desirable.
• A marketing degree or CIM qualification is preferred, coupled with B2B sector experience and a history of working alongside sales teams focused on lead generation.

Preferred

• A marketing degree or CIM qualification is preferred, coupled with B2B sector experience and a history of working alongside sales teams focused on lead generation.

Benefits

• The successful candidate will receive a competitive salary of 50,000 per annum, complemented by a profit-related bonus, rewarding your contribution to the company's success.
• The role offers standard working hours from 7:30 am to 4:30 pm, with a 30-minute lunch break, providing a structured work schedule.
• Please note that this is an office-based role, requiring your presence at the Colchester location.
• Additional benefits include a supportive work environment, opportunities for professional development, and the chance to be part of a forward-thinking organization committed to growth and innovation.