Responsibilities

• Lead Local and Regional Marketing Campaigns: Develop and execute store-specific marketing plans for company-owned SuperValu and Centra locations, while leading the development and delivery of selected cross-brand marketing campaigns across Northern Ireland. Ensure all activity aligns with commercial objectives, brand guidelines, and customer needs.
• Collaborate Across Teams: Work closely with Store Managers, Regional Operations Managers, and internal teams to understand local needs and ensure that marketing solutions address these needs effectively.
• Creative Development: Collaborate with in-house design teams and external agencies to create engaging marketing materials and campaigns that resonate with local customers.
• Budget & Performance Management: Oversee marketing budgets, ensuring cost-effective spending and tracking campaign performance to optimize future initiatives.
• Continuous Improvement: Analyse campaign outcomes and share key learnings to improve future strategies, fostering a culture of continuous improvement.

Requirements

• A relevant third-level qualification and 4-5 years of marketing experience, or 5 years of hands-on marketing experience in lieu of formal qualifications.
• Practical experience in developing and delivering marketing campaigns, with a strong understanding of digital marketing and end-to-end campaign management.
• Strong presentation skills, with the ability to communicate effectively to diverse audiences.
• A full driving license and access to a car.
• Competence in Microsoft Office and excellent attention to detail.
• A systematic approach to problem-solving and the ability to manage multiple tasks within tight deadlines.
• Passion for developing your career in marketing and a willingness to work cross-departmentally

Preferred

• A third-level qualification in Marketing, Business, or a related field.
• CIM or Postgraduate qualification (or in progress).
• Experience in FMCG, B2B, or customer-centric environments, ideally within the food retail sector