Responsibilities

• This is a key role within RIBA’s marketing team, responsible for leading the development and delivery of marketing strategy and activity to support the growth, retention and engagement of our global membership.
• You will oversee a significant portfolio spanning the UK and priority international markets, delivering integrated campaigns that drive measurable commercial and engagement outcomes.
• Working closely with stakeholders across membership, commercial and regional teams, you will help shape how RIBA communicates its value to architects worldwide.
• The role includes line management of a marketing team and responsibility for budget planning, performance reporting and continuous optimisation of marketing activity.
• As a senior member of the team, you will also contribute to broader marketing planning and deputise for the Director of Marketing where required.
• This role offers the fantastic opportunity to shape how RIBA engages with architects worldwide, leading a high-profile membership portfolio with real organisational impact while developing your leadership and strategic marketing experience.
• You will influence marketing priorities, build strong relationships across the organisation and play a key role in strengthening RIBA’s future engagement with its global membership.

Requirements

• Significant experience delivering integrated marketing campaigns, with responsibility for driving measurable growth or engagement outcomes
• Experience of contributing to marketing strategy, including translating business objectives into clear marketing plans and priorities
• Strong understanding of digital marketing, CRM systems and data-led marketing approaches
• Proven experience managing and developing a team
• Experience of working with multiple stakeholders in a complex organisation, with the ability to influence and build effective relationships

Preferred

• Experience delivering marketing activity across international markets
• Experience working in a membership organisation or professional body
• Knowledge of the architecture, design or built environment sector
• Relevant professional marketing qualification (e.g. CIM)

Benefits

• Benefits: RIBA offers an amazing employee benefits package which includes (a) a generous pension scheme with employer contributions (up to 12%), (b) life assurance, (c) annual leave of 27 days plus bank holidays and paid closure of 3 discretionary days between Christmas and New Year. For more details on our benefits, please visit RIBA’s website.