Responsibilities

• Campaign ownership: Lead the end-to-end campaign calendar across email, social, digital, and virtual events, from strategic planning through to execution and performance review.
• Campaign operations: Own contact list management, form requirements, and lead flow processes to ensure every campaign is set up for success.
• Events: Support the planning and delivery of webinars, trade shows, and marketing events across the business units.
• Social & web: Drive the website content and social media strategy with a focus on organic growth, engagement, and upsell conversion.
• Stakeholder collaboration: Work closely with sales, product, R&A, and senior leadership across Professional Services, Technology, and LinkUp to align campaigns with business priorities.
• Creative direction: Partner with the Graphic Designer to maintain quality and consistency across all creative and multimedia assets.
• Brand voice: Champion and evolve the brand voice across campaigns, collateral, and channels in line with GlobalData's brand strategy.
• Reporting: Deliver clear, actionable campaign performance reporting to the Head of Marketing and senior leadership.
• Process improvement: Continuously identify and implement improvements to campaign and reporting workflows.
• People management: Line manage the Senior Content Marketing Executive, providing day-to-day direction, support, and development to drive high-quality content output across campaigns and channels.