Responsibilities

• Develop and implement the organisation’s marketing strategy, plans and campaigns in line with business objectives and growth priorities.
• Manage the organisation’s brand, particularly on social media, ensuring that marketing materials, communications and external activity are consistent with brand guidelines and professional standards.
• Plan, create, edit and coordinate high-quality content for websites, social media, email campaigns, newsletters, presentations, brochures and other marketing channels.
• Manage and maintain website content, ensuring information is accurate, current, engaging, accessible and optimised for search engines.
• Plan and deliver digital marketing campaigns across relevant channels, monitoring performance and making recommendations for continuous improvement.
• Manage the organisation’s social media presence, developing content calendars, scheduling posts, responding to engagement and monitoring relevant trends.
• Coordinate internal and external communications, including announcements, news stories, case studies, press releases and client-facing updates.
• Plan and deliver client events, seminars, webinars, networking activity, sponsorships and other promotional initiatives, managing logistics, invitations and follow-up activity.
• Undertake market, competitor and sector research to identify trends, opportunities, client needs and potential areas for service development.
• Manage relationships with external suppliers, including designers, printers, agencies, media contacts, event providers and digital marketing specialists.

Requirements

• Previous experience working as a Marketing Manager, Marketing Executive, Communications Manager or in a comparable marketing role.
• Experience developing and delivering integrated marketing campaigns within a professional services, legal, financial, commercial or comparable environment.
• Strong knowledge of digital marketing, content development, social media, email marketing, website management and search engine optimisation.
• Excellent written and verbal communication skills, with the ability to create clear, engaging and audience-appropriate content.
• Strong project management skills and the ability to manage multiple campaigns, deadlines, priorities and stakeholders effectively.
• Good understanding of brand management, business development, market research and marketing performance reporting.
• High level of attention to detail, with strong proofreading, editing and quality assurance skills.
• Confident using marketing, content management, customer relationship management, email marketing, analytics and office software systems.
• Creative, commercially aware and proactive, with the ability to identify opportunities and translate ideas into practical marketing activity.
• Professional, collaborative and adaptable approach, with the confidence to communicate effectively with colleagues, senior stakeholders, suppliers and external contacts.