Responsibilities

• Lead and deliver cross-channel campaigns that support programme launches and commercial priorities - building awareness, engagement and high-quality candidate interest across key audiences.
• Own and deliver content that helps position Makers as a go-to hub for AI thought leadership, including case studies, blogs, videos, webinars, interviews and event-led content.
• Work closely on website content and landing pages, ensuring messaging is clear, current and commercially strong, with a good understanding of how content supports conversion.
• Create campaign assets, lead magnets and nurture content that support pipeline growth and strengthen engagement with both new and existing clients, including paid activity where needed.
• Lead delivery of flagship Makers events, executive dinners, webinars and programme launches - managing promotion, speakers, logistics, content capture and follow-up with support from the wider team.
• Monitor campaign and content performance across channels, reporting clearly on what is working and where we should improve.
• Work closely with Admissions, Sales, Product and external partners to ensure marketing is joined up, commercially focused and delivered to a high standard.

Requirements

• Experience delivering cross-channel campaigns
• Strong content creation and copywriting skills across web, email, social and campaign assets
• Good understanding of campaign performance and how content supports conversion
• Experience working with CRM and marketing tools such as HubSpot and Google Analytics
• Strong organisational skills and the ability to manage multiple priorities at once
• Confident coordinating events and working with senior internal and external stakeholders
• Collaborative, proactive and comfortable taking ownership
• Strong attention to detail and high standards for quality and brand consistency
• Passion for Makers’ mission and belief in the power of learning to change lives