Responsibilities

• Act as the marketing business partner to the London managing director and centre heads, becoming their key marketing point of contact.
• Develop and deliver the marketing plan for the London region, ensuring strong local brand presence and learner and client engagement.
• Adapt national & regional campaigns for local audiences using market insight, competitor intelligence and sales needs.
• Influence commercial planning, pipeline priorities and local go to market activity.
• Ensure brand consistency across all local touchpoints.
• Act as the marketing business partner to the national client team, becoming their key marketing point of contact.
• Partner with national customer relationship management leads to design and execute sector specific one-to-many marketing programmes.
• Working with the wider regional, national and online marketing team, develop tailored content, campaigns and events that support client acquisition and retention, ensuring relevancy for national clients.
• Work closely with the wider marketing teams to deploy high performing national marketing activity.
• Work closely with fellow regional marketing leads to ensure consistency and shared learning, alongside optimising shared and scaleable resources.
• Support central teams by providing regional insight and customer perspectives.
• Deliver integrated campaigns across digital, events, outreach and local partnerships.
• Work closely with the central marketing team to ensure timely execution quality, targeting and optimisation.
• Manage marketing budget, ensuring effective investment.
• Report on both London and national marketing performance, identifying gaps and opportunities for improvement.
• Track performance, provide clear reporting, and recommend optimisation based on insight.
• Monitor competitor activity across the region.

Requirements

• Experience in regional or multisite marketing.
• Strong ability to translate strategy into actionable plans and implement.
• Excellent relationship building skills.
• Strong project management and organisational skills.
• Comfortable working autonomously while contributing to a shared national approach.

Benefits

• 30 days’ annual leave plus bank holidays
• 3 FI Days per year
• Flexible-working positive employer with a range of family-friendly policies
• Employee Assistance Programme: 24-hour confidential access to counselling and support services
• Competitive Pension
• Private Medical Insurance
• Training and development opportunities
• Long term career prospects in a growing company
• Employee perks including a range of discounts to suit your lifestyle