Responsibilities

• Marketing Strategy: Develop and deliver integrated marketing strategies for each exhibition.
• Marketing Strategy: Create annual marketing plans aligned with commercial and visitor growth objectives.
• Marketing Strategy: Define audience segmentation, positioning, messaging and campaign schedules.
• Marketing Strategy: Work closely with sales, content, operations and senior management to align marketing activity with business objectives.
• Visitor Acquisition: Deliver high-quality visitor audiences at scale.
• Visitor Acquisition: Build campaigns that attract senior decision-makers, buyers, operations leaders and supply chain professionals.
• Visitor Acquisition: Develop acquisition strategies across email, content, social media, paid media, partnerships and associations.
• Visitor Acquisition: Continually improve visitor conversion rates and campaign performance.
• Exhibitor ROI & Retention: Develop campaigns that maximise exhibitor engagement and satisfaction.
• Exhibitor ROI & Retention: Create initiatives that increase exhibitor visibility before, during and after events.

Requirements

• Minimum 6 years' B2B marketing experience.
• Significant experience marketing exhibitions, conferences or large-scale events.
• Proven track record of delivering visitor growth and audience acquisition campaigns.
• Experience managing multiple campaigns simultaneously.
• Experience working with CRM systems, email platforms, analytics tools and CMS platforms.
• Strong copywriting and communication skills.
• Experience managing budgets and reporting on campaign performance.
• Experience managing or mentoring junior team members.

Preferred

• International marketing experience.
• Experience working within logistics, supply chain, manufacturing, technology or industrial sectors.
• Experience launching new events, products or markets.
• Experience managing agency relationships and paid media campaigns.

Benefits

• 20 days annual leave increasing to 25 days after one year’s service.
• Plus, paid birthday off and three paid days off over Christmas.
• Free Private Medical Insurance & gym membership discounts.
• Group Pension scheme.
• Social & Company events.
• Modern office near London Bridge.
• Opportunity to travel within the UK & internationally (Miami, Brussels, Asia etc).
• Season Ticket Loan.
• Dress down Fridays.
• Training & development opportunities with money contributed towards personal development of your choice.