Marketing Manager

Marketing Manager - Insurance

London, UK (Hybrid)

£0K/day – £1K/daySenior LevelContract

Posted 4 weeks ago

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Job Summary

Own the Insurance marketing plan and calendar, coordinating with channel owners to hit trading goals and align FS and retail opportunities.

Campaign ownership: Lead annual insurance marketing plans and campaigns with clear KPIs tied to trading objectives.
Creative and content: Craft assets that drive awareness, consideration and conversion across the marketing mix.
Performance management: Monitor weekly trade and monthly results with category and competitor insights to steer the plan.

Job Description

Responsibilities

Lead the marketing plans and campaigns for General Insurance, to deliver our brand, marketing and trading performance to accelerate financial services (FS) growth.
Marketing Manager for insurance will define the marketing plan for Pet, Home and Travel Insurance and lead the execution and delivery of the marketing plan, liaising with Channel Owners to do so.
This role is responsible for the marketing plans that deliver against our trading objectives for insurance products.
Design and deliver the Insurance annual marketing calendar of activity with channel owners to meet marketing and trading performance
Craft compelling creative and content to support the growth of awareness, consideration and conversion across the marketing mix – with a creative expression that capture the essence of our brand and the new FS brand strategy.
Set and agree clear activity KPIs, effectively monitoring and reporting on weekly trade / monthly performance meetings, include category and competitor insights
Contribute to annual budget planning and tightly manage spend against the plan, managing the Month End process in regard to marketing cost for insurance plans
Integrate Insurance marketing and plans across the FS and retail business with category adjacencies ensure XBU marketing opportunities are maximized
Act as the primary marketing stakeholder for Insurance with channel leads and commercial colleagues in FS and marketing counterparts at our third party relationships
Ensure all activity you lead adheres to financial promotions and compliance requirements and you sustain the required continuous professional learning

Requirements

Experience working with financial services / insurance products
Strong experience in campaign management
Strong planning skillset and analytical thinker, able to translate insights into actionable marketing plans
Track record of building and maintaining internal and external relationships and a strong communicator
An eye for great creative and good attention to detail
An agile approach, able to pivot dependant on business needs and trading performance, and comfortable to manage multiple projects simultaneously

Nice to have

Benefits