Responsibilities

• The Marketing Manager will play an important role defining the short and medium-term strategies in order to increase revenues across the assigned Diasorin immunodiagnostics product portfolio.
• The individual will need to work closely with local & corporate marketing teams to develop the right marketing programs, lead their execution and ensure strong results.
• The position will require excellent product, market & country knowledge to be able to make an impact with the proposed marketing actions/plans.
• Develop priorities for products in the key countries, helping the local teams to find opportunities for their assigned portfolio to assure clear plans executed in an effective way through Diasorin’s commercial organization.
• Hands-on approach and 40% time in the field, with a strong focus in Europe.
• Understand the customer / country / regional needs and diagnostics market. Support needs with facts and data. Consolidate and feedback market needs and analyses, for the assigned products and any newly developed assays.
• Contribute to product launch plan definition and execution.
• Become the point of reference for assigned geographies for product development, to ensure effective contribution to the product in development to fit with the market needs.
• Develop the appropriate programs with the local/country Immunodiagnostic Marketing Managers. Implement the right tools, tactics, and trainings to ensure the commercial organization is ready to drive growth across the assigned portfolio.
• With the Immunodiagnostics Senior Marketing Director, develop the right materials to be used by the local marketing and sales organizations, lead the implementation of the marketing programs, measure the impact, and ensure the right support and follow up with the different countries and regions

Requirements

• Masters degree in Biological Science. (Biology, Biotechnology, Molecular Biology)
• 8+ years’ experience in a Marketing function
• Deep knowledge of Immunodiagnostic assays, equipment and data management

Preferred

• Experience in infectious diseases and/or laboratory instrumentation, automation and software a strong advantage