Responsibilities

• Growth & Campaign Execution: Plan and run integrated campaigns end-to-end from strategy through delivery and iteration.
• ABM & Pipeline Acceleration: Lead ABM programs targeting priority segments with sales alignment to influence pipeline.
• Demand Gen Across Channels: Drive multi-channel demand gen (email, digital, events, content) with MQL quality and funnel contribution.
• Sales Enablement & Alignment: Partner with sales to develop enablement materials and tie marketing to commercial priorities.
• Agency & Vendor Management: Manage external agencies including briefing, quality control, and budgets.
• Measurement & Optimization: Own performance tracking, reporting, and translating data into actionable recommendations.

Requirements

• Proven B2B marketing experience, with a strong preference for financial services, fintech, or institutional/professional services backgrounds.
• Demonstrated experience running integrated demand generation or ABM programmes with measurable pipeline impact.
• Strong grasp of the B2B buyer journey and how to build campaigns that engage senior audiences (C-suite, investment professionals).
• Experience managing agencies and overseeing creative and content production processes.
• Analytical approach: comfortable working with campaign data and translating performance metrics into clear insights.
• Strong project management skills with the ability to manage multiple priorities in a fast-moving environment.
• Collaborative and proactive, with the confidence to operate independently and influence across functions.
• Experience working across distributed, international teams.

Benefits

• Comprehensive benefits package.
• Professional development opportunities within a global financial services leader.
• Modern office environment in London.
• Opportunity to work with international teams and shape marketing for a growing institutional brand.
• Flexible working arrangements within office-based structure.