Responsibilities

• Deliver the quarterly marketing plan to drive awareness and traffic
• Own the content calendar (newsletters, blogs, LinkedIn, events, direct campaigns)
• Manage campaigns and CRM activity in Hubspot
• Run organic (and paid) campaigns across PPC, LinkedIn, partnerships, and influencer activity (e.g., podcasts, webinars)
• Build processes, tracking, and reporting to scale the marketing function
• Coordinate freelancers, creators, and influencers
• Work with the Partnerships Manager to leverage CRM partnerships and webinars for lead generation
• Test and develop new channels to generate leads and support enterprise growth (e.g., SEO/GEO projects)

Requirements

• 5+ years of experience in a marketing role with proven impact on pipeline growth
• You have experience in creating and executing content strategy
• You have B2B SaaS background targeting SMB and Enterprise level
• You are an excellent writer and understand what makes great content that resonate with the target audience and drive business growth
• You are organised, tidy and open to creating new processes to help business efficiency
• You’re at ease with ambiguity and can roll with it when plans evolve.

Preferred

• Previous experience targeting Estate Agents
• Working with Hubspot