Responsibilities

• Responsible for developing and delivering the marketing strategy for Graduation Services.
• strengthening our position as the UK's leading Graduation Experience Partner.
• The role leads brand, communications, content and market insight, ensuring universities, graduates and stakeholders understand the full value of our integrated proposition.
• Working closely with the Commercial Director, Head of Events & Experience and Bid Manager, the Marketing Manager supports client retention, account growth, product innovation and new business opportunities through effective marketing, compelling communications and market-leading thought leadership.

Requirements

• Minimum 5 year's experience in a similar marketing role, with a proven track record of developing and delivering successful marketing strategies.
• Experience of both B2B and B2C marketing, ideally within experiential events, hospitality, higher education or another service-led environment.
• Degree or professional marketing qualification or equivalent experience.
• Strong understanding of brand strategy, market positioning, communications and campaign planning.
• Experience marketing complex service propositions, products or digital solutions.
• Excellent content planning, copywriting and storytelling skills.
• Experience managing digital marketing, websites, social media, email marketing and campaigns.
• Strong commercial awareness with the ability to align marketing activity to business growth, client retention and product adoption.
• Experience using marketing analytics and customer insight to measure performance and inform decision-making.
• Excellent stakeholder management, communication and influencing skills.