Responsibilities

• As Marketing Manager, you own the health and growth of a portfolio of our best-loved brands, driving volume, value and market share.
• This is one of our largest portfolios and the scope and accountability sit at director level.
• You are the brand guardian and the leading advocate for these brands right across the HEINEKEN UK business.
• You lead a team of managers and senior specialists.
• Your job is to get the best from them, building their capability and developing the talent we will need next, rather than doing the work yourself.
• Day to day, you set and own the brand and channel plans.
• You use the full marketing mix to grow profitability and brand awareness, track performance against plan, and step in early where something needs correcting, keeping people informed as you go.
• The role reaches well beyond your own team.
• You partner with senior leaders across Business Units to shape cross-functional strategies.
• You read consumer attitudes, competitor moves and distribution closely so our brands keep pace with the market.

Requirements

• Extensive FMCG or CPG experience in brand marketing and the core of your career in creative brand building
• End-to-end business leadership, with large-scale P&L ownership and clear commercial accountability
• A track record in modern, culture-led brand building, with the appetite to drive Marketing transformation
• Experience leading sizeable, high-performing teams, building capability and developing talent rather than doing the work yourself
• Confidence operating within a complex multinational matrix, influencing across functions and stakeholders
• Deep consumer sector knowledge, with a feel for the external market, competitor behaviour and distribution
• Strong commercial and analytical judgement, turning insight into winning brand and channel plans
• Experience developing through-the-line communications campaigns across the full marketing mix

Preferred

• We hire brand leaders from right across FMCG and CPG, not only from drinks.

Benefits

• Annual bonus
• Benefits Allowance (15% of base salary)
• Company-funded Private Medical Healthcare
• Double-matched pension (up to 10%)
• 35 days annual leave (holiday trading available) + 3 public holidays
• Flexible benefits, including a retail discounts platform
• A quarterly allowance to purchase our delicious ciders and beers (low and no alcohol options available)