Responsibilities

• The Marketing Manager is a strategic, growth-focused role within the Campaign Innovation Team, responsible for developing and delivering go-to-market strategies for new editorial products, services, brands and audience propositions.
• Working closely with the Head of Innovation and Senior Editorial Reporter, the role will transform new product ideas into commercially successful launches by identifying target audiences, building integrated marketing campaigns and driving audience acquisition across digital, social, newsletters, audio, video and live events.
• Using audience insight, market research and performance data, the Marketing Manager will continually optimise campaigns to maximise engagement, registrations and commercial impact. As products mature, the role will support their successful transition into Campaign's core portfolio or the launch of standalone brands, ensuring they are positioned for long-term growth and success.
• Go-To-Market Strategy & Product Development
• Develop and deliver go-to-market strategies for new editorial products, services, brands and audience propositions across the Campaign portfolio.
• Create and execute integrated launch plans that build awareness, generate demand and support commercial objectives.
• Work closely with the Head of Innovation and Senior Editorial Reporter to translate new product concepts into successful market launches.
• Support the development, positioning and ongoing evolution of new products to ensure they meet audience needs and align with Campaign's strategic priorities.
• Audience Growth & Market Performance
• Build and grow engaged audiences through targeted, multi-channel marketing campaigns across email, social media, paid media, digital content, audio, video and live events.

Requirements

• Strong understanding of B2B marketing, audience acquisition and brand development.
• Knowledge of go-to-market strategies and new product launch methodologies.
• Understanding of digital marketing channels, including email marketing, social media, paid media and content marketing.
• Knowledge of audience segmentation, customer journeys and lifecycle marketing.
• Understanding of marketing analytics, campaign performance metrics and ROI measurement.
• Knowledge of CRM systems, marketing automation platforms and digital marketing technologies.
• Awareness of relevant legislation, compliance requirements and marketing best practice.
• Excellent marketing planning and campaign management skills, with the ability to develop and execute successful go-to-market strategies.
• Strong copywriting and communication skills, with the ability to produce engaging content that reflects Campaign's premium brand.
• Strong analytical skills, with the ability to interpret data, identify trends and optimise campaign performance.

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
• Disability Confident Employer
• We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
• To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.