Marketing Manager, HarperNonFiction

Responsibilities

• Develop bold, creative and commercially effective campaigns that build engagement, cultural conversation and sales
• Lead integrated marketing campaigns across print, digital, social, audio, partnerships, retail and live opportunities
• Create best-in-class campaign strategies tailored to authors, brands and audiences across a wide range of nonfiction genres
• Identify innovative opportunities to amplify authors, maximise discoverability and extend campaign reach across emerging platforms and media
• Work closely with authors, agents and internal stakeholders to shape campaign positioning and maximise visibility
• Deliver campaign assets and activity including advertising, content, partnerships, influencer and creator outreach, social media marketing, copywriting and retail support materials
• Manage campaign budgets, timelines and external partners effectively, ensuring activity is delivered creatively, strategically and efficiently
• Use audience insight, analytics and campaign reporting to evaluate performance, optimise activity and inform future publishing and marketing strategy
• Contribute to acquisition pitches and publishing strategy discussions with agents and authors
• Build strong relationships with media, creator, platform and brand partners to maximise campaign impact and visibility

Requirements

• Proven experience delivering ambitious, audience-focused marketing campaigns with clear commercial impact
• Strong creative instincts and a track record of developing standout campaign ideas
• Deep understanding of digital marketing, social platforms, audience engagement and contemporary media culture
• Excellent communication and relationship-building skills, with confidence working across multiple stakeholders and creative personalities
• Commercially aware, analytical and comfortable using data and insight to inform decisions
• Highly organised, proactive and able to manage multiple projects in a fast-paced environment
• Experience in publishing is welcome but not essential; we are also interested in candidates from entertainment, media, podcasting, talent, consumer brands or other creative industries
• Passionate about storytelling, culture and the role that books play within wider entertainment and media conversation
• Curious about emerging trends, platforms and campaign formats, with an entrepreneurial approach to marketing
• Collaborative, generous and excited to contribute to a creative, ambitious and supportive team culture