Responsibilities

• Lead Generation & Performance Marketing (Core Focus)
• Own the lead generation strategy for the whisky cask investment division.
• Track and report on CPL, ROAS, conversion rates, lead quality and revenue attribution.
• Identify opportunities to improve acquisition performance, lead nurturing & conversion
• Content, Social & PR
• Oversee content strategy, organic social media, PR activity and email content.
• Manage external agencies, freelancers and internal creative support.
• CRM & Lead Nurturing (HubSpot)
• Ensure accurate lead tracking, attribution and pipeline visibility.
• Produce regular CRM performance and conversion reports.
• Reporting & Commercial Performance
• Produce regular reports across all marketing channels.
• Analyse performance data and provide actionable insights.
• Collaboration & Leadership
• Work closely with Sales, Retail, eCommerce and Leadership teams.
• Lead and coordinate Marketing Executives, content support and external partners.

Requirements

• Minimum 5 years’ experience as a Marketing Manager (luxury, retail, eCommerce, investment or premium consumer sectors preferred).
• Strong understanding of lead generation and performance marketing.
• Experience managing paid campaigns across Meta, Google, LinkedIn, etc.
• Strong CRM experience, ideally with HubSpot.
• Commercially minded with strong understanding of ROI, attribution and conversion metrics.
• Confident managing agencies, creatives and internal stakeholders.
• Highly organised with ability to manage multiple projects.

Benefits

• Exposure to alternative investments and HNW clients
• Collaborative, ambitious environment
• Company pension, 21 Days Holiday + Bank Holidays
• Eligibility for our Cask Loyalty Programme (gifted casks at 3, 5 and 10 years)
• Staff discount in our Knightsbridge retail experience