Responsibilities

• Own the marketing strategy and plan for Green Cross Global – set the priorities, agree the budget with the MD, and deliver against it.
• Run our digital channels: website content, SEO, LinkedIn and other social, email campaigns and paid advertising.
• Generate and nurture inbound leads for the Sales team, and track what's working and what isn't.
• Support our existing-client growth by producing campaigns that introduce clients to the rest of our portfolio (First Aid, Mental Health, Fire Safety, e-learning and more).
• Promote our open course schedule, webinar series and events, and drive attendance.
• Build our content library: case studies, testimonials, articles, videos and guides that showcase our clients and our expertise.
• Own the brand – keep our tone, look and messaging consistent across everything we put out.
• Lead marketing for our Ready, Set, Save! CPR & AED awareness campaign and our social value activity.
• Manage any agencies, freelancers or tools we use.
• Report on marketing performance – leads, web traffic, engagement, campaign ROI – and use the data to decide what to do next.

Requirements

• 3+ years' experience in a marketing role, ideally in B2B – but if you've got less and can show us what you've done, we want to hear from you.
• Hands-on ability across digital marketing: you can write a strong LinkedIn post, build an email campaign, update a website page and read an analytics dashboard without waiting for someone else to do it.
• Excellent writing – clear, warm and human, not corporate.
• A creative streak and a willingness to try things, measure them, and drop what doesn't work.
• Self-motivation and organisation – you'll be working independently and juggling several things at once.
• Commercial awareness – you understand that marketing exists to bring in and grow customers.
• Confidence to put your ideas forward to the leadership team and argue for them.

Preferred

• Experience in Health & Safety, training or professional services is a bonus – but not essential.

Benefits

• Genuine ownership – shape the marketing function and make it yours.
• 4-day workweek: full pay, better balance.
• Company pension.
• Volunteering days and training allowance.
• Enhanced parental pay.
• Flexible, high-autonomy role with a real voice at the leadership table.
• Company pension
• Paid volunteer time
• Sick pay
• Work from home