Responsibilities

• Develop and implement the annual marketing strategy for Glenholme Senior Living.
• Create and manage marketing plans that support occupancy growth, brand awareness, and business objectives.
• Monitor performance against agreed KPIs and provide regular reporting to senior leadership.
• Identify opportunities to increase enquiries, admissions, and market share across all regions.
• Oversee all digital marketing activity, including website management, SEO, PPC, social media, email marketing, and online advertising.
• Manage relationships with digital agencies and external suppliers.
• Analyse website, advertising, and campaign performance using data and reporting tools.
• Drive continuous improvement in lead generation, enquiry conversion, and return on investment.
• Manage digital advertising budgets across occupancy and recruitment campaigns.
• Oversee recruitment advertising campaigns across job boards, social media platforms, and other digital channels.

Requirements

• Proven experience in a marketing management role.
• Strong understanding of digital marketing, including SEO, PPC, social media, email marketing, and website management.
• Experience developing and implementing successful multi-channel marketing campaigns.
• Excellent copywriting, communication, and content creation skills.
• Strong analytical skills with experience using marketing and reporting tools.
• Experience managing digital advertising budgets and measuring return on investment.
• Experience managing external suppliers and agencies.
• Experience leading and developing team members.
• Strong project management and organisational skills.
• Ability to manage multiple priorities and deadlines.

Preferred

• Experience within health and social care, healthcare, care homes, retirement living, or hospitality sectors.
• Experience supporting recruitment marketing and employer branding initiatives.
• Proficiency in Adobe Creative Suite, particularly Adobe InDesign.
• Experience using CRM, marketing automation, and email marketing platforms.
• Photography, videography, or graphic design experience.
• Knowledge of occupancy-driven marketing and lead generation.