Responsibilities

• Develop, deliver and evaluate strategic marketing plans for product launches and campaigns
• Act as the internal client for your assigned segments, briefing and collaborating with our internal teams (Social, PR, Paid Media, Events, Visual Merchandising, E-Commerce, Design etc.) and other key stakeholders on relevant product launches, campaigns and activations to ensure all plans align to segment and business goals
• Work with our key retailers to drive excitement for our products and brand and build effective marketing plans which drive Garmin awareness, consideration, and sales
• Plan and deliver effective sponsorship activities through good relationship management, communications and project management
• Support the briefing and management of brand events and expos for your segments and optimise the events calendar to drive segment and business goals
• Manage the localisation of global campaign material, ensure all assets are delivered on time and are compliant
• Act as the guardian of the Garmin brand by ensuring that all local assets & communications adhere to Garmin brand guidelines and are consistent across channels
• Brief 3rd parties where necessary (production teams, agencies, etc.)
• Maintain an extensive level of professional knowledge of relevant segment(s) (inc. competitors, cultural insights, industry standards & trends, etc.)
• Act as the internal advocate for your segment(s), maintaining excellent product and market knowledge and driving excitement and engagement

Requirements

• Office Based - Southampton
• Must have a genuine passion or experience working in Outdoor Rec / Adventure and Cycling
• Recognisable qualification in Marketing or Communications, experience in sports or brand marketing for a relevant brand, retailer or agency
• Must possess a strong working knowledge of all marketing channels
• Must possess excellent verbal and written communication skills
• Be proactive, reliable, responsible and accurate with an attention to detail
• Self-motivated with a positive and professional approach
• Resilient with the ability to cope under pressure
• Capable of working autonomously and multitasking in a high-pressure environment
• Excellent interpersonal and relationship development skills
• Flexible, hands-on approach to business
• Experience managing budgets and reporting on ROI
• Must have passion, integrity, and display positive energy
• Must possess the ability to keep information confidential
• The role includes some evening and weekend work
• The role requires UK and Ireland travel

Preferred

• Golf experience would also be advantageous

Benefits

• Private Medical & Dental Insurance
• Competitive annual leave, including birthday and work anniversary days
• Annual Wellness Bonus
• Life insurance, Income Protection and Critical Illness Cover
• Employee Discount Scheme
• Employee Share Purchase Programme
• Pension Scheme
• Cycle to Work Scheme
• Social events and a relaxed and friendly culture where you and your career matter