Responsibilities

• Develop and implement marketing strategies to promote the company’s retail activities and product offerings.
• Manage digital marketing channels including TikTok, Instagram, and Xiaohongshu (Rednote) to promote brand awareness and customer engagement.
• Plan and coordinate promotional activities for the Brick Lane retail location, including product launches, styling events, and creative collaborations.
• Create marketing content to showcase vintage collections, upcycled garments, and designer collaboration projects.
• Develop and manage bilingual marketing content where appropriate to engage different customer groups.
• Monitor marketing performance and analyse customer engagement, sales trends, and competitor activity.
• Support the development and promotion of the company’s online store and digital marketing initiatives.
• Collaborate with designers, photographers, influencers, and creative partners to develop marketing campaigns.
• Ensure consistent brand messaging across retail, online, and promotional channels.

Requirements

• Minimum 3 years’ experience in marketing, digital marketing, or brand promotion, preferably within fashion, retail, or creative industries.
• Experience managing social media platforms such as TikTok, Instagram, and Xiaohongshu (Rednote).
• Strong content creation and digital marketing skills, including social media campaign management.
• Ability to produce written marketing content in both English and Chinese.
• Understanding of East Asian culture and fashion trends, particularly within youth and vintage fashion markets.
• Ability to analyse marketing data and adapt strategies to improve engagement and sales performance.
• Strong organisational and communication skills.