Responsibilities

• Own the Fortescue Zero global marketing plan, priorities, investment, governance and performance reporting.
• Translate commercial and customer objectives across the portfolio into integrated marketing plans that build awareness, credibility, demand and revenue opportunity.
• Set the creative direction and quality standard for Fortescue Zero marketing activity.
• Build and lead an agile in-house marketing model across creative, content, digital, social, media and communications.
• Lead the Fortescue Zero brand plan, ensuring product brands strengthen the broader portfolio and align with the Fortescue master brand.
• Partner with product, commercial, sales and engineering leaders to develop positioning, propositions, go-to-market plans and sales enablement.
• Turn complex engineering, technology and product capability into clear customer stories, content and proof points.
• Lead the activation of motorsport, strategic partnerships and sponsorships to deliver brand and commercial value.
• Oversee major events, industry conferences, customer experiences, VIP hospitality and flagship activations.
• Work closely with sales and commercial teams to support customer engagement, opportunity development and growth.

Requirements

• Significant senior marketing leadership experience in technology, automotive, motorsport, energy, industrial, engineering or another complex B2B environment.
• A proven track record of setting creative direction and leading multidisciplinary in-house marketing or creative teams.
• Experience building an agile internal delivery model across creative, content, digital, social, media and communications.
• Strong B2B product marketing experience, including customer insight, positioning, propositions, go-to-market planning and sales enablement.
• Demonstrated experience building brands and translating complex technical capability into compelling content, customer stories and proof points.
• Experience leading integrated partnerships, sponsorships, motorsport programmes, major events, hospitality or customer activations.
• Proven success influencing senior stakeholders and aligning product, commercial, sales, engineering and corporate teams around shared priorities.
• Experience leading teams, budgets, internal capability, agencies and multi-market marketing programmes.
• Strong commercial judgement, with the ability to connect marketing priorities to customer needs, business objectives and growth opportunities.
• A creative and customer-focused approach, with the confidence to develop distinctive ideas and the judgement to turn them into effective work.